Huicholes from Nayarit, Durango, Jalisco and Zacatecas visit the valley of Catorce - Wirikuta in Huichol language - every spring to gather a year's supply of peyote. Though found throughout the region, the cacti in the Wirikuta purportedly produce the most desired crop.

Thousands of Peregrinos - pilgrims - visit La Parroquia de la Purísima Concepción the week around the feast day of St. Francis of Assisi on October 4 to express their gratitude for favors granted.